Madison Avenue at a Fraction of the Cost
Because of the way we are structured, we deliver more for less. We have no second string. No benchwarmers. We’ve eliminated all of the big agency baggage. We are a collection of like-minded marketing communications professionals — top talent. Uniquely structured. Uniquely staffed. Uniquely cost efficient and effective. Simply put, it works. As our name implies we focus on staying on point, tracking, measuring, adjusting on the fly and delivering results. We believe that strong client relationships foster great ideas. And exceptional ideas generate superior work. Superior work, of course produces extraordinary results and that is what we seek and deliver for every campaign. Our process always involves doing our homework – thoroughly. Once we’ve defined the critical marketing issues that relate to product, audience and competition, we define specific, clear objectives. We then layout a strategy, think, re-think, and then think some more. Only then do we craft knock-your-socks-off, blow-your-hair-back, stop-them-in-their-tracks creative, and match the most effective, most efficient mix of media to audience.
Thirty-five years and counting. That’s two hundred and forty-five years in dog years. That’s how long John has been practicing integrated marketing. That’s a lot of experience.
Meet The President
John Langdon Harris | President/CEO
“Know your product. Know your audience. Know your competition. Do your
homework. Keep it simple. Stay on point.” – John L. Harris
John has worked for and directed the efforts of both big agencies (Griffin
Bacal, New York and DDB Direct, Dallas) and creative boutiques (Friedman &
Rose, Boston and Holton Namiotka Jones, Philadelphia). John has one of the
best marketing minds in the market. He’s launched four companies. He’s
conceived and executed countless marketing strategies covering industry
categories running the gamut from consumer packaged goods (M&M/MARS)
to telecommunications (RCN) to not-for-profit entertainment/education
(Philadelphia Zoo/New Jersey State Aquarium).
John possesses a strategically focused mind and an exceptional eye for
creative. He leaves nothing to chance. He believes in planning thoroughly,
minimizing risk and adhering to proven principles. He’s a stickler for detail
with incredibly high standards.
He’s a tireless worker who won’t rest until a project has been completed and
has successfully met its objective. John is our leader. He rallies the troops.
Distills ideas. Believes in the power of solid strategy, solid creative, solid
relationships. Recognizes genius. Recognizes beauty. Recognizes how
difficult they are to achieve. John is a builder of brands, confidence and
lasting relationships.
When John’s not working, you’ll find him with his family – that’s cool. That’s
John.