Lili Wright needed a new and improved website.

After several meetings, we rolled up our sleeves and went to work.

Our focus in building Lili’s new site were: ease of navigation, proper coding, content, creative, and Return On Marketing Investment.

Lili’s tetimonal speaks for itself:

It has been a complete delight to work with On Point Marketing Communications Group! After a rather frustrating round with my first website developer, OPMCG took over and finally every one of my needs was addressed in a prompt, professional and cheerful way.

In addition to rebuilding my website, On Point Marketing Communications Group created a series of tutorials/instructional how to – in order for me to make edits on the fly to my site. These tutorials were and continue to be very useful! I was able to get up and running pretty quickly and because I don’t use WordPress that often, the tutorials give me just the refresher I need when I want to go back and make edits. Another example of the above and beyond customer service I got from OPMCG!

Thank you so much John and Company! I would highly recommend On Point Marketing Communications Group to any friend or colleague.

Lili Wright, President/Owner
Wright Design

Web design/content/development

Social Media

Reputation Management

The Happy Rooster is a Philadelphia icon. New owner Debbie Reid Jordan originally attempted to have her new website built by a bartender. Needless to say, not a great idea. Debbie then turned to OPMCG at the recommendation of a friend. Presto. A fabulous new website. Once the new site was launched, we tackled SEO and Social Media.

After three months we, or should we say The Happy Rooster, has achieved tremendous success.

After three months we, or should we say The Happy Rooster, has achieved tremendous success.

THE RESULTS

Yelp

1,537 Visits

594 Customer Interactions

 

Google+

10k+ Impressions

614 Customer Interactions

 

Facebook

58 New Fans

80k+ Customers Reached

 

Twitter

66 New Followers

 

Foursquare

184 New Check-Ins

 

They say the proof is in the pudding and while The Happy Rooster does not actually serve pudding – the numbers speak for themselves.

Web design/development

SEO

PPC

Social Media

2 Websites – Diamond Lawyer + Trucking Accident Law

Scott Diamond not only needed new websites but he needed a marketing plan as well. After all, what’s the point of creating two great new websites if they are not targeting the correct audience with the correct message.

“I needed marketing help. John Harris was recommended. We spoke. He asked questions. I responded. He created a plan. He and his team at OPMCG executed. Success achieved.”

Scott Diamond, ESQ

Plugs billboard + radio + pickthepistone

Coaching (NOT consulting)

Branding

Marketing

Television

Outdoor

Radio

Web – all things “digital”

Auto Response Email

Print

 

If you’ve got thinning hair, balding or bald…  you know Dr. Pistone. Coach Harris, President of OPMCG, executing a balanced inbound and outbound, multi-channel marketing campaign, has made Dr. Pistone a household name. When you think hair restoration, you think Dr. Pistone.

What a run. Each year we’ve increased leads. And, more importantly, each year we’ve increased consultations, which means not only are we generating lots of leads; we are generating quality leads. Last summer, generally a slow period, we set a record for most surgeries in a summer. We had a stretch when demand for Dr. Pistone’s services were so great, Dr. Pistone had to relinquish his one-day-a-week non-surgery day to satisfy demand.

Dr. Pistone’s business, like any business, needed to focus on every aspect of the marketing process. On Point Marketing Communications Group President John Harris states, “It is so much more than just running radio. While it is about making the phone ring, it’s about how the phone is answered, the follow-up process and the close.”

Harris’ first order of business was to build a new website – a Search Engine Optimized website. The results speak for themselves: Monthly Unique Visitors grew from 2,079 to 17,384, a 541.71% increase; Total Rankings Found went from 5 to 605, a 12,000.00% increase. Astonishing numbers. Today’s Search Engine Optimized website exceeds 300 pages.

 

Total Rankings Found: 5 – 605 

Number of top 10 rankings: 0 – 352

Number of top 20 rankings: 0 – 455

Number of Number 1 rankings: 0 – 109

Monthly Unique Visitors: 2,079 – 17,384 

Monthly Page Views: 8,467 – 28,132

 

“Talented and very hardworking ¬– results driven, but most importantly, honest, loyal, and dependable. I’ve been in practice for over twenty-five years and have worked with a number of marketing firms, none compare to On Point Marketing Communications Group. John has taken my practice to a whole new level.”

Gregory A. Pistone, M.D.

Pistone Hair Restoration

Specialty Center for Dental Implants and Advanced Periodontics

Dr. Alan Meltzer

Dr. Meltzer, a world-renowned Periodontist, had a very successful practice. He wanted more. He had a ho-hum website (that no one knew existed). Dr. Meltzer wanted a “Bentley.” The very best website possible.

The strategy – build a keyword rich, content heavy, in-bound link optimized website targeting prospects, patients and general dentists (Dr. Meltzer’s number one source of referrals). Anyone  searching a multitude of keywords focused on Dr. Meltzer’s practice would find Dr. Meltzer’s new website.

In addition, a mailing list was compiled targeting every general dentist within a fifty-mile radius. Monthly over sized postcards espousing the virtues of Dr. Meltzer were created. The idea was to drive the dentists to Meltzer’s site. Even an over sized postcard has only so much real estate to tout the greatness of one of the world’s most renowned periodontists but a website provides an unlimited capacity to do so … and Google and all of the other search engines love it.

 

Total Rankings increased from 0 to 146

 

Number of Number One Rankings

increased from 0 to 27

 

Number of Top Ten Rankings

increased from 0 to 90

 

Number of Top Twenty Rankings

increased from 0 to 119

 

Number of Monthly Unique Visitors

increased from 61 to 806

 

Number of Monthly Page Views

increased from 270 to 2,875

 

“I am most pleased and satisfied with all the work you have done for me. You have proven to be the consummate professional and have fulfilled each and every one of your promises.”

Alan M. Meltzer, D.M.D, M.Sc.D.

Dr. Alan Meltzer and Associates

Specialty Center for Dental Implants and Advanced Periodontics

Branding
• Print and E-commerce
• Website Production – copy, art, photography, print, web development
• Catalog Distribution – letter shop services, list management, analysis
• Fulfillment

John Harris was Vice President, Director of Marketing for the Graham Harris
Trading Company.

Harris states, “The company grew from a grand total of literally $50 to $5,000,000 in annual sales. Graham Harris grew from little more than a concept to being a competitor with the likes of J. Crew and J. Peterman.”

Multi-channel marketing at it’s best – print catalog and E-commerce website.

Branding – logo, tag and mission. Audience defined and targeted. Catalog production – copy, art, photography and print. List management and analysis.

E-commerce Website (4,000+ SKUs, accounting for 30% of gross sales).

Fulfillment.

A unique catalog concept. Distribute as opposed to manufacture. Sell the manufacturer as opposed to private labeling. Emphasize the manufacture’s history and quality with a secondary focus on product. Sell each manufacturer a page in the catalog plus inclusion on the website for pennies compared to other mediums. GHTC was a genius way for a small catalog company to defer production costs and a cost effective way for manufactures to market themselves. A win-win for all.
Swiss Army™ Victorinox®. Lacoste. Kahala. Le Cordon Bleu. Bills Khakis. 50
+ manufactures represented. Over 2,000,000 catalogs mailed per year.
Inbound Telemarketing. Picking-Packing. Fulfillment. Turnkey E-commerce.

The Real McCoy
Graham Harris Trading Company is a distributor of the finest casual wear,
dress wear and accessories from around the world. Nothing borrowed. Nothing copied. Nothing private labeled. Be it an Australian riding coat, a Norwegian ski sweater, or lifeguard trunks from Oceanside, California, each piece of merchandise distributed by Graham Harris Trading Company is an original product direct from the manufacture. Why? Because no matter how you cut it, a reproduction can never be as good as the original. Our mission is to discover only the best and bring it directly to you. We encourage you to peruse our pages and learn all about the manufacture’s and their products.

We created the campaign: LIKE WEARING NOTHING AT ALL.
We also created the tag: The Next Generation In Braces. Removable.
Comfortable. Invisible.

The campaign we comped and presented consisted of a series of three ads.
While well received, the comps ended up on the editing room floor. The
winning add, a little less risqué and a lot less humorous, still accomplished the
objective – it most certainly did stand out from the cluttered pages of print
advertising.

Print

• Packaging
• Promotion

Melts in your mouth, not in your hands. Unfortunately for John, he had candy
and ice cream melting all over – hands, face, steering wheel, lap – while
making his twice weekly, two hour trek to M&M/Mars in Hackettstown, NJ,
corporate headquarters. A long drive but well worth it.

My primary interaction with John has been in a client/agency relationship on
the M&M/Mars STARBURST® Brand. Because of the nature of the
STARBURST® team-oriented work environment, I had the opportunity of
getting to know John more closely and thoroughly than would have been the
case in a more traditional professional setting. Furthermore, because of the
varied activities, which comprised the team, I also had daily opportunities to
observe John’s contributions in full marketing team meetings, small group
discussions, various cross-functional exercises, and formal upper
management presentations. I also had the opportunity to observe his performance on written proposals, business problem analysis and annual strategic business plans.

John is in the top few percent of the promotion agency brand team members I have known. John is a diligent team member who applies himself to his work
with excellent results. More importantly, John is an individual with a considerable reservoir of innate and learned interpersonal skills. In my interactions with John, I have noted that he is particularly personable, an effective communicator, self-directed, always of good cheer, diplomatic, confident, and goal-directed. John has the intellectual and interpersonal skills and abilities to make a lasting contribution to his clients’ brand and company growth.”

Michael Ruppe
Senior Brand Manager
M&M/Mars STARBURST® Brand

“For the past 15 years, I have been a Graphics Manager at M&M/MARS. I
had the opportunity of working with John Harris on two of my projects. John
handled creative development through to production delivery. All details had
to not only be approved by me, but had to meet criteria from our outside
Broker representatives as well, making these projects more involved than
most. Both projects were done on time and within budget, and the end results
were well received by our internal and external teams.”

Shirley Supp
In-Store Presence
Graphics Manager
MASTERFOODS USA (M&M/MARS)

Sales Promotional

• Collateral
• Direct MailWhen NFL Properties needed to score a touchdown, they called John Harris.
  NFL Prime Time was kicked-off. Weekly mailers full of stats and info covering Monday Night’s game – personalized and delivered to your target audience featuring your company’s message. The power of the NFL and you.

• Web Design
• Search Engine Optimization
• Pay Per Click
• Direct Mail 

  Dr. Meltzer, a world-renowned Periodontist, had a very successful practice.He wanted more. He had a ho-hum website (that no one knew existed). Dr. Meltzer wanted a “Bentley.” The very best website possible.

  The strategy – build a keyword rich, content heavy, in-bound link optimized website targeting prospects, patients and general dentists (Dr. Meltzer’s number one source of referrals). Anyone searching a multitude of keywords focused on Dr. Meltzer’s practice would find Dr. Meltzer’s new website.

  In addition, a mailing list was compiled targeting every general dentist within a fifty-mile radius. Monthly oversized postcards espousing the virtues of Dr. Meltzer were created. The idea was to drive the dentists to Meltzer’s site.
  Even an oversized postcard has only so much real estate to tout the
  greatness of one of the world’s most renowned periodontists but a website
  provides an unlimited capacity to do so … and Google and all of the other
  search engines love it.

  dralanmeltzer.com

  Total Rankings increased from 0 to 146
  Number of Number One Rankings
  increased from 0 to 27
  Number of Top Ten Rankings
  increased from 0 to 90
  Number of Top Twenty Rankings
  increased from 0 to 119
  Number of Monthly Unique Visitors
  increased from 61 to 806
  Number of Monthly Page Views
  increased from 270 to 2,875

  “I am most pleased and satisfied with all the work you have done for me. You have proven to be the consummate professional and have fulfilled each and every one of your promises.”

  Alan M. Meltzer, D.M.D, M.Sc.D.
  Dr. Alan Meltzer and Associates
  Specialty Center for Dental Implants and Advanced Periodontics

• Branding
• Packaging
• Collateral
• Direct Mail
• Loyalty
• Video
• Kiosks
• Retail Store(s) design
• Trade Show Exhibit DesignBefore Comcast. Before Verizon. Residential Communications Network introduced the concept of bundled services: Phone, Cable and Internet and John Harris was there.

  John served as Director of Marketing for the launch of RCN. A brilliant
  business plan – market bundled services to multi-dwelling units in NY and Boston where the infrastructure (fiber optic loops) already existed. A business plan conceived by, the transformational force in the telecommunications business, David C. McCourt – light years ahead of the competition.

  “I have had the good fortune to work closely with John Harris. John was our Corporate Marketing Director. As Marketing Director of this new enterprise, John played the pivotal role of converting our business plan into a sound approach for customer outreach. Through the first phase of customer acquisition, we surpassed all of our sales projections. Such success is in no small way due to John Harris’ efforts.

  RCN’s business is quite complicated. We supply competitive local and long
  distance telephone, cable television, and internet access to residential and
  business customers. Each one of these businesses is fairly complex.

  Taken together it provides a great challenge for managers running each aspect of
  the enterprise. The marketing challenges proved to be among the most vexing. We had the unusual characteristics of being both a competitive organization while also being highly regulated at the municipal, state, and federal levels.

  Meeting all of the marketing demands of such a complex regulated and competitive start-up enterprise, I’m sure you will agree, is a formidable task.

  Yet John handled these issues with relative ease and earned a reputation in the company for delivering quality products on time and within budget

  Additionally, he has mastered the industry lexicon and understands the
  financial and operational nuances that are requisite for success in this
  business.”

  Allan K. Stern
  Residential Communications Network
  New England Regional General Manager

Branding

• Packaging
• Direct Mail
• Database Marketing
• Public RelationsIndependence Brewing Company. Fresh from Philadelphia. Quality not
  quantity. Declare your independence.
  One of three companies John Harris has helped launch.

  The initial logo, presented to Harris, was a picture of the Statue of Liberty.
  Harris said – “that’s a NY icon, absolutely not. Hence, Harris designed a logo around a Philadelphia historical landmark: Independence Hall. The logo combined graphical elements of past and present, a black and white rapidograph drawing of Independence Hall overlaid with full color art of wheat and hops and blue sky.

  Add the perfect collection of old world fonts and as Harris states – “one of my favorite logos of all time.”
  This exceptional logo depicting Philadelphia history (the birth place of our nation) needed a tagline – Harris thought and then said – who are we: Philadelphia’s fist authentic microbrewery. It said it all. The tagline was born.

  At conception, Independence offered two varieties of beer: Independence
  Lager and Independence Ale. Harris wanted to keep things simple so he
  made the lager’s label blue and the ale’s label burgundy. The idea was that while other beers were introduced the color-coded system would brand the
  brewery with a consistent mark – Independence Hall – and each new beer would be assigned a distinctive color. It made good branding sense and was economical from an art and production sense.

  Harris coordinated the design and purchase of all packaging – labels, caps, 6-pack holders and cases.

  In addition and maybe most importantly, Harris as Vice President, Director of Marketing built a contact management database that consisted of every media outlet in the Philadelphia DMA and every brewpub publication known to man. The database also consisted of every watering hole and distributor
  within a one hundred mile radius. And, the database was segmented to
  include an inquiry/customer section. Monthly mailings ranging from postcards to profiles where distributed and history monitored.
  Harris was responsible for all copy. In addition to conceiving the tagline,
  Harris wrote: Independence Brewing Company. Philadelphia’s first authentic microbrewery.

  Not a brewpub. Not a contract beer. But an authentic microbrewery in every sense. Our equipment. Our recipes. Our brewery. All of our ales, lagers and specialty beers are brewed at our only location. We use only the finest and freshest ingredients. No chemicals. No additives. No pasteurization. Guaranteed.

• Branding
• Print Advertising
• Conference Brochures
• New Media
• Video“We captured 2nd place in the International Newspaper Marketing Association competition for our microsite. Really amazing when you look at the companies that won in our circulation class in other categories (NY Times, Boston Globe, LA Times, Seattle Times, Phila Inquirer, etc.) Knowing SNA’s resources compared to these giants, it makes the award that much sweeter. And as John Harris says – those big guys don’t have Harris Advertising! Our branding campaign, microsite and direct mail/e-mail blast campaign – worldwide recognition!! We are just giddy here in SNA land. This is one of the proudest moments in our history!”Nancy Lane
  President
  Suburban Newspapers of America

  SNA Microsite
  Suburban Newspapers of America is a broad network of daily and weekly
  suburban and community newspapers published by some of the leading newspaper publishing companies in North America. SNA represents over 2,000 newspapers reaching more than 17 million households and more than
  42 million readers throughout the United States and Canada.

Levity used to leverage the Pistone Hair Restoration brand.

It’s time to play everyone’s favorite game, the game that’s sweeping the Nation; it’s time to play Pick The Pistone. Play along with your hosts Hall-of-Fame goalie Bernie Parent and Flyers hockey analyst Steve Coates.

Pick The Pistone is a live-action/animation hybrid, viral, interactive video game created, written, directed, filmed, and produced by Harris Advertising –
including voice of MC delivered by John Harris himself.

Pick The Pistone is a cross between the 1965 game show Hollywood Squares
which featured the Secret Square and the 1988 movie Who Framed Roger
Rabbit, in which animated characters interact directly with human beings.

It’s easy to play Pick The Pistone, click on the hair square that you think will
re-grow his own hair – hair square one, two, or three.

Have some fun, play along with Bernie and Coatesy and watch as one of
three contestants actually re-grows his own hair.