PORTFOLIO

Branding / Print Advertising / Conference Brochures / New Media / Video

Suburban Newspapers of America is a broad network of daily and weekly suburban and community newspapers published by some of the leading newspaper publishing companies in North America. SNA represents over 2,000 newspapers reaching more than 17 million households and more than 42 million readers throughout the United States and Canada.

“We captured 2nd place in the International Newspaper Marketing Association competition for our microsite. Really amazing when you look at the companies that won in our circulation class in other categories (NY Times, Boston Globe, LA Times, Seattle Times, Phila Inquirer, etc.) Knowing SNA’s resources compared to these giants, it makes the award that much sweeter. And as John Harris says – those big guys don’t have Harris Advertising! Our branding campaign, microsite and direct mail/e-mail blast campaign – worldwide recognition!! We are just giddy here in SNA land. This is one of the proudest moments in our history!”

Nancy Lane
President
Suburban Newspapers of America

When NFL Properties needed to score a touchdown, they called John Harris. NFL Prime Time was kicked-off. Weekly mailers full of stats and info covering Monday Night’s game – personalized and delivered to your target audience featuring your company’s message.

The power of the NFL and you.

Web Design / Search Engine Optimization / Pay Per Click / Direct Mail

Dr. Meltzer, a world-renowned Periodontist, had a very successful practice. He wanted more. He had a ho-hum website (that no one knew existed). Dr. Meltzer wanted a “Bentley.” The very best website possible.

Melts in your mouth, not in your hands. Unfortunately for John, he had candy and ice cream meting all over – hands, face, steering wheel, lap – while making his twice weekly two hour trek to M&M/Mars in Hackettstown, NJ, corporate headquarters. A long drive but well worth it.

“My primary interaction with John has been in a client/agency relationship on the M&M/Mars STARBURST® Brand. Because of the nature of the STARBURST® team oriented work environment, I had the opportunity of getting to know John more closely and thoroughly than would have been the case in a more traditional professional setting. Furthermore, because of the varied activities, which comprised the team, I also had daily opportunities to observe John’s contributions in full marketing team meetings, small group discussions, various cross-functional exercises, and formal upper management presentations. I also had the opportunity to observe his performance on written proposals, business problem analysis and annual strategic business plans.

John is in the top few percent of the promotion agency brand team members I have known. John is a diligent team member who applies himself to his work with excellent results. More importantly, John is an individual with a considerable reservoir of innate and learned interpersonal skills. In my interactions with John, I have noted that he is particularly personable, an effective communicator, self-directed, always of good cheer, diplomatic, confidant, and goal-directed. John has the intellectual and interpersonal skills and abilities to make a lasting contribution to his clients’ brand and company growth.”

Michael Ruppe
Senior Brand Manager
M&M/Mars STARBURST® Brand

“For the past 15 years, I have been a Graphics Manager at M&M/MARS. I had the opportunity of working with John Harris on two of my projects. John handled creative development through to production delivery. All details had to not only be approved by me, but had to meet criteria from our outside Broker representatives as well, making these projects more involved than most. Both projects were done on time and within budget, and the end results were well received by our internal and external teams.”

Shirley Supp
In-Store Presence
Graphics Manager
MASTERFOODS USA (M&M/MARS)

Before Comcast. Before Verizon. Residential Communications Network introduced the concept of bundled services: Phone, Cable and Internet and John Harris was there.

John served as Director of Marketing for the launch of RCN. A brilliant business plan – market bundled services to multi-dwelling units in NY and Boston where the infrastructure (fiber optic loops) already existed. A business plan conceived by, the transformational force in the telecommunications business,

David C. McCourt –Light years ahead of the competition.

“I have had the good fortune to work closely with John Harris. John was our Corporate Marketing Director. As Marketing Director of this new enterprise, John played the pivotal role of converting our business plan into a sound approach for customer outreach. Through the first phase of customer acquisition, we surpassed all of our sales projections. Such success is in no small way due to John Harris’ efforts.

RCN’s business is quite complicated. We supply competitive local and long distance telephone, cable television, and internet access to residential and business customers. Each one of these businesses is fairly complex. Taken together it provides a great challenge for managers running each aspect of the enterprise. The marketing challenges proved to be among the most vexing. We had the unusual characteristics of being both a competitive organization while also being highly regulated at the municipal, state, and federal levels. Meeting all of the marketing demands of such a complex regulated and competitive start-up enterprise, I’m sure you will agree, is a formidable task.

Yet John handled these issues with relative ease and earned a reputation in the company for delivering quality products on time and within budget Additionally, he has mastered the industry lexicon and understands the financial and operational nuances that are requisite for success in this business.”

Allan K. Stern
Residential Communications Network
New England Regional General Manager

Branding / Packaging / Direct Mail / Database Marketing / Public Relations

Independence Brewing Company. Fresh from Philadelphia. Quality not quantity. Declare your independence.

One of three companies John Harris has helped launch.

The initial logo, presented to Harris, was a picture of the Statue of Liberty. Harris said – “that’s a NY icon, absolutely not.” Hence, Harris designed a logo around a Philadelphia historical landmark: Independence Hall. The logo combined graphical elements of past and present, a black and white rapidograph drawing of Independence Hall overlaid with full color art of wheat and hops and blue sky. Add the perfect collection of old world fonts and as Harris states – “one of my favorite logos of all time.”

This exceptional logo depicting Philadelphia history (the birth place of our nation) needed a tagline – Harris thought and then said – who are we: Philadelphia’s fist authentic microbrewery. It said it all. The tagline was born.

At conception, Independence offered two varieties of beer: Independence Lager and Independence Ale. Harris wanted to keep things simple so he made the lager’s label blue and the ale’s label burgundy. The idea was that while other beers were introduced the color-coded system would brand the brewery with a consistent mark – Independence Hall – and each new beer would be assigned a distinctive color. It made good branding sense and was economical from an art and production sense.

Harris coordinated the design and purchase of all packaging – labels, caps, 6-pack holders and cases.

In addition and maybe most importantly, Harris as Vice President, Director of Marketing built a contact management database that consisted of every media outlet in the Philadelphia DMA and every brewpub publication known to man. The database also consisted of every watering hole and distributor within a one hundred mile radius. And, the database was segmented to include an inquiry/customer section. Monthly mailings ranging from postcards to profiles where distributed and history monitored.

Harris was responsible for all copy. In addition to conceiving the tagline, Harris wrote:

Independence Brewing Company. Philadelphia’s first authentic microbrewery. Not a brewpub. Not a contract beer. But an authentic microbrewery in every sense. Our equipment. Our recipes. Our brewery. All of our ales, lagers and specialty beers are brewed at our only location. We use only the finest and freshest ingredients. No chemicals. No additives. No pasteurization. Guaranteed.

Orthodontist, Dr. Carlyn S. Phucas is a certified Invisalign Elite Premier Provider. Dr. Pucas was referred to Harris Ad by one of our other accounts – a word-of-mouth referral – none better.

The objective was to create an ad, which would standout from the cluttered pages of print advertising by pushing-the-envelope. Dr. Phucas wanted to promote Invisalign. As always, we did our homework. “Invisalign® uses a series of clear removable aligners to straighten your teeth without braces, metal wires or brackets.” In other words, invisible braces.

We created the campaign: LIKE WEARING NOTHING AT ALL.

We also created the tag: The Next Generation In Braces. Removable. Comfortable. Invisible.

John Harris was Vice President, Director of Marketing for the Graham Harris Trading Company. Harris states, “The company grew from a grand total of literally $50 to $5,000,000 in annual sales. Graham Harris grew from little more than a concept to being a competitor with the likes of J. Crew and J. Peterman.”

Multi-channel marketing at it’s best – print catalog and E-commerce website. Branding – logo, tag and mission. Audience defined and targeted. Catalog production – copy, art, photography and print. List management and analysis. E-commerce Website (4,000+ SKUs, accounting for 30% of gross sales). Fulfillment.

A unique catalog concept. Distribute as opposed to manufacture. Sell the manufacturer as opposed to private labeling. Emphasize the manufacture’s history and quality with a secondary focus on product. Sell each manufacturer a page in the catalog plus inclusion on the website for pennies compared to other mediums. GHTC was a genius way for a small catalog company to defer production costs and a cost effective way for manufactures to market themselves. A win-win for all.

Swiss Army™ Victorinox®. Lacoste. Kahala. Le Cordon Bleu. Bills Khakis. 50 + manufactures represented. Over 2,000,000 catalogs mailed per year.  Inbound Telemarketing. Picking-Packing. Fulfillment. Turnkey E-commerce.

The Real McCoy

Graham Harris Trading Company is a distributor of the finest casual wear, dress wear and accessories from around the world. Nothing borrowed. Nothing copied. Nothing private labeled. Be it an Australian riding coat, a Norwegian ski sweater, or lifeguard trunks from Oceanside, California, each piece of merchandise distributed by Graham Harris Trading Company is an original product direct from the manufacture. Why? Because no matter how you cut it, a reproduction can never be as good as the original. Our mission is to discover only the best and bring it directly to you. We encourage you to peruse our pages and learn all about the manufacture’s and their products.